The POS Index is a representation of a significant number of manufacturers POS activity that are mostly engaged in the electronic components industry. Products that will be included in the index are passive/electromechanical in nature, including (but not specific to) commodities such as wire & cable, switches, connectors, circuit protection, electronic hardware, resistors, capacitors, et.al. The index charts POS activity beginning with January of 2019 as its base point and then compares POS by month.
After contemplating POS Index measurements, it was decided to use January of 2019 as the base point. This gives us two plus years of distributor POS activity. The number of manufacturers included in the index has grown to around one hundred companies. Because of the large amount of manufacturers represented, the Budde Marketing POS Index is arguably one of the most complete benchmarks of POS activity at this time.
July 2021 predictably slipped about 5% from June 2021 record numbers. However, it was still the third highest month in the year with the July index being 16% ahead of the January 2019 base point. In comparing the first seven months of POS activity for this year, January through July is 18.3% ahead the same time in last year when we experienced our worst months due to the pandemic.
We continue to see a very strong recovery and predict that it will continue throughout the end of this year.
Budde Marketing’s DTAM report is available for anyone wishing to look at larger trends in the industry. If interested, please email [email protected] to purchase a copy.