The POS Index is a representation of a significant number of manufacturers POS activity that are mostly engaged in the electronic components industry. Products that will be included in the index are passive/electromechanical in nature, including (but not specific to) commodities such as wire & cable, switches, connectors, circuit protection, electronic hardware, resistors, capacitors, et.al. The index charts POS activity beginning with January of 2019 as its base point and then compares POS by month.
After contemplating POS Index measurements, it was decided to use January 2019 as the base point. This gives us 2+ years of distributor POS activity. The number of manufacturers included in the index has grown to around 100 companies. Because of the large amount of manufacturers represented, the Budde Marketing POS Index is arguably one of the most complete benchmarks of POS activity at this time.
September 2021 was another strong month for POS activity, with it being the third best month of 2021 behind March and June. This makes seven straight months where we were significantly ahead of the January 2019 index base point. The September 2021 index is a full 20% ahead of the January 2019 base point. The August 2021 index was slightly over July 2021. Comparing month over month for the past couple of years, this past month was 16% over 2019 and 23% over 2020. The first nine months of 2021 are cumulatively 22% ahead of the same time period in 2020.
We continue to see a very strong recovery and predict that it will continue throughout the end of this year. Budde Marketing’s DTAM report is available for anyone wishing to look at larger trends in the industry. If interested, please contact [email protected] to purchase a copy.