The POS Index is a representation of a significant number of manufacturers POS activity that are mostly engaged in the electronic components industry. Products that will be included in the index are passive/electromechanical in nature, including (but not specific to) commodities such as wire & cable, switches, connectors, circuit protection, electronic hardware, resistors, capacitors, et.al. The index charts POS activity beginning with January of 2019 as its base point and then compares POS by month.
After contemplating POS Index measurements, it was decided to use January of 2019 as the base point. This gives us two plus years of distributor POS activity. The number of manufacturers included in the index has grown to around one hundred companies. Because of the large amount of manufacturers represented, the Budde Marketing POS Index is arguably one of the most complete benchmarks of POS activity at this time.
October of 2021 marked the eighth straight month of double digit growth when comparing POS to the January 2019 base point being used. October was 17% ahead of our base point. Comparing month over month for the past couple of years, this past month was 15% over 2019 and 20% over 2020 during the Covid outbreak. The first ten months of 2021 are cumulatively over 20% ahead of the same time period in 2020. Approximately 60% of the manufacturers being included in our POS Index are ahead of last month’s activity.
We continue to see a very strong recovery and predict that it will continue throughout the end of this year.
Budde Marketing’s DTAM report is available for anyone wishing to look at larger trends in the industry. If interested, please contact [email protected] to purchase a copy.