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POS Index
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The POS Index is a representation of a significant number of manufacturers POS activity that are mostly engaged in the electronic components industry.  Products that will be included in the index are passive/electromechanical in nature, including (but not specific to) commodities such as wire & cable, switches, connectors, circuit protection, electronic hardware, resistors, capacitors, et.al.  The index charts POS activity beginning with January of 2019 as its base point and then compared POS by month.

After contemplating POS Index measurements, it was decided to use January of 2019 as the base point.  This gives us two plus years of distributor POS activity.  The number of manufacturers included in the index has grown to around one hundred companies.  Because of the large amount of manufacturers represented, the Budde Marketing POS Index is arguably one of the most complete benchmarks of POS activity at this time.

Last May saw the lowest month in years due to the pandemic where the POS in May of 2020 dropped over 20 points against the index.  The state of the economy was in question as we wrestled with what it would take to come back from the devastating losses we were seeing.  We are pleased to report that May of 2021 was a full 27% higher than May of 2020.  Even though May is down from this year’s March and April numbers, it’s still a very healthy 7% over the POS Index.  The last three months have shown significant gains in the industry.

Budde Marketing’s DTAM report is available for anyone wishing to look at larger trends in the industry.  If interested, please contact [email protected] to purchase a copy.